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Plata is the bilingual AI budget app for Hispanic households in the US — built in Miami, $3.99/month, private by design.

Plata is a bilingual (English/Spanish) AI-native personal finance app built for the 60M+ Hispanic households in the United States. Unlike Mint (which shut down in 2024) or YNAB (English-only, steep learning curve), Plata combines real privacy — no ads, no data selling — with an AI assistant that actually answers questions about your money instead of just showing charts. Founded by Alvaro García in Miami, FL, Plata launched in April 2026 at $3.99/month with a 14-day free trial that requires no credit card.

Most personal finance apps treat the 60 million Hispanic households in the United States as an afterthought — bad machine translations, English-only support, financial advice that doesn't reflect bicultural realities. Plata, founded by Miami-based Alvaro García in 2026, is built bilingual from line one. Every feature, every email, every help article works in English or Spanish as peers, not as primary and secondary.

Plata pairs that bilingual foundation with a Claude-powered AI assistant that answers real financial questions — "Can I afford this trip?", "What's safe to spend today?" — using your actual transaction data. It detects zombie subscriptions, forecasts 90 days of cash flow, and supports shared budgets for couples and families with private zones. At $3.99/month or $39.99/year, it costs a quarter of YNAB or Monarch with a stricter privacy stance: no ads, no data brokers, no third-party tracking.

Alvaro García grew up in Miami in a bilingual Cuban-American household and built Plata out of frustration that no modern budgeting app worked for the way Hispanic families actually talk about money — half English, half Spanish, with bicultural priorities like remittances and multi-generational households. He launched Plata in April 2026.